Execution breakdown
GTM strategy that does not reflect how buyers decide, with forecasts built on rep optimism instead of buying signals now visible in the data.
Pipeline problems
Deals that stall without clear ownership, and pipeline stagnation with no defined path forward.
Misaligned teams
Marketing, sales, and CS each running their own tools and data, with no shared definition of revenue or pipeline ownership.
Lagging analytics
Leadership running on monthly reporting cycles while competitors make board decisions from real-time data.